Launching Industry Insider Alerts
We built the list by hand
Every good dining room has someone who reads the book in the morning and stops on a name. A writer from the local paper. A chef from across town. A voter for one of the big guides. They tell the floor, and that table gets a little more care.
But it only works if the right person is reading, and if they happen to know the name. A name on Resy looks like every other name. When that person is off, or has never heard of the newer creator with a big following, the moment passes and nobody knows it happened.
So we started building a list for our restaurant partners. Some of it came from what is already public online. The rest we added slowly, one person at a time, over the past year: journalists, editors, tastemakers, creators, chefs, beverage directors and restaurateurs. Today it holds more than 10,000 people, and we’re still adding more every week. It’s a list that will never be finished.
Until now, it was something we only did for the restaurants we work with.
Now any restaurant can have it.
What Industry Insider Alerts does
Connect your Resy or OpenTable account. Every morning at 8 AM, your team gets one email with the day’s book in time order, and each insider marked with their role. The manager running pre-shift sees who is coming and why it matters. Your first email looks back three months, so you can also see who has already been in.
Setup takes about a minute.
- Enter your email at loyalist.com/industry-insider-alerts.
- Connect Resy or OpenTable.
- Read your first report, then a new email each morning.
Why we’re giving it away
We built this for our partners. It turns out it doesn’t need anything else from Loyalist to be useful. It runs on your reservations and a list we already keep up every week, so there’s no reason it should only help the rooms we work with.
We work with more than 1,000 restaurants, including Major Food Group, Tao and Union Square Hospitality Group. Industry Insider Alerts is for everyone else too, whether you work with us or not.
It’s free, and it will never become a paid product. We use your reservations to send the morning email, and that’s it. We will never contact your guests or sell your data.
What it won’t do
It matches on names, and sometimes on email addresses or phone numbers. All of that matching happens securely on our backend, and we never reveal anyone’s email address or phone number, in the alert or anywhere else.
It will sometimes be wrong. People share names, and people change jobs. The alert is there so your team can prepare in case the guest is who we think. The call is still yours when they walk in. And it only works with Resy and OpenTable.
Recognition shouldn’t depend on who happens to be reading the book that morning. Set it up here.
- Maggie
If your hospitality group is looking to supercharge your data, we’d love to chat.
Frequently asked questions
Why is Loyalist giving this away?
We built the list for our own restaurant partners, and it doesn't need the rest of our platform to be useful. So any restaurant on Resy or OpenTable can use it, whether you work with us or not. It's free, and it will never become a paid product.
Where does the list come from?
It's a mix of what is publicly available online and people our team has added one by one over the past year. It covers journalists, editors, tastemakers, creators, chefs and restaurateurs, and we're still adding more every week. It's a list that will never be finished.
How accurate is it?
It matches on names, and sometimes on email addresses or phone numbers, so it's usually right and sometimes wrong. With more than 10,000 people who change jobs often, we can't promise every match. Use the alert to prepare, and let your team make the call when the guest arrives.
What do you do with my reservations?
We use them to send your team the morning email. We will never contact your guests or sell your data.
Which reservation systems work?
Resy and OpenTable today.
Loyalist Staff