Loyalist × Figure
Figure orders arrive in Loyalist with the items and modifiers rung in and the price of each, and are matched onto the guest who was sitting there. What somebody orders then reads as preference rather than as a line in a sales report.
How it works
Figure sends its orders to Loyalist line by line rather than as daily totals. An order arrives with the items rung in, the modifier options chosen on each one, the price and quantity, the order number, and when the check was opened and closed. A dine-in order carries no diner, so each is paired with the reservation that covered that table, and from there the money and the menu choices both belong to a person rather than to a shift.
Key benefits
- Items and their modifiers both come through. The modifier is often where a preference is recorded rather than a purchase, so the substitution or the allergy note that appears on every visit is visible and can become a tag.
- An order with no name on it still finds its guest. Figure records the table and the time rather than the diner, so each order is tied back to whoever had booked that table, and the spend follows the person from there.
- When a check opened and closed is part of the record. Table times sit alongside what was ordered, which is the difference between knowing a guest spent well and knowing they lingered.
- Campaigns and journeys can be built on what guests actually buy. Spend and item detail both act as filters, so a list can be the biggest spenders, the people who reorder one dish, or the guests who have drifted away.
Frequently asked questions
Does Loyalist see modifiers from Figure?
Yes, along with the items and the price of each. The item tells you what sold; the modifier tells you something about the person who ordered it. A table that always sends the sauce on the side, or orders one dish without an ingredient every single time, is describing a preference the kitchen could act on.
How does a Figure order reach the right guest?
Through the reservation. No point-of-sale system records who was seated, so each order is paired with the booking covering that table at that time. Orders with nothing to pair against stay unattached.
What can I do with the detail once it is on a profile?
Build segments and trigger messages from it. A guest who orders the same thing every visit, or whose checks run consistently large, becomes a group that a campaign or a journey can be pointed at rather than a pattern somebody noticed by chance.
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